This Is Your Sign To Hire A Digital Marketing Agency

What’s your first thought when you hear “digital marketing?” If you’re thinking of endless algorithms, confusing jargon, and overflowing data, you’re just like 62% of business owners. 

According to a recent survey, business owners are often overwhelmed and unsure about digital marketing because it feels like a whole new world with its own language and rules.

It may give you crippling anxiety, but it’s a fear you NEED to overcome. We’re in the digital age, and those who can’t adapt will be left in the dust. This is where a digital marketing agency comes in. They will take the guesswork out of the equation, concocting strategies that match your goals and amplify your online presence.

Feeling undecided? Below are the clear signs that your woman-owned business is crying out for a digital marketing agency, and it’s time to take action!

Digital marketing, what is it? 

Digital marketing for women's businesses isn't as complex as it sounds. There are multiple elements to it, but each is pretty straightforward when you break it down. Let’s make it simple for you. Digital marketing is the combination of all your marketing efforts that use the internet or electronic devices to connect with your audience where they spend most of their time – online.

Its components include:

1. Search engine optimization (SEO): Making your website shine on search engines like Google to appear on page 1, attracting more organic traffic.

2. Content marketing: Creating and sharing valuable content like blogs, videos, and infographics to call out, entice, and speak to your target audience, drawing them in and keeping them engaged.

3. Social media marketing: Boosting your brand and content on social media platforms to increase visibility and interaction.

4. Email marketing: This is where you get up close and personal with your people, making an effort to talk to them, build relationships, and convert them to paying customers.

5. Pay-per-click (PPC) advertising: Paying for ads that pop up on search engines or social media, where you only pay when someone clicks on your ad.

6. Affiliate marketing: Teaming up with other businesses or influencers to promote your products and earning a commission for each sale made through their referral.

7. Online public relations (PR): Getting online coverage from digital publications, blogs, and other content-based websites.

The main reason women-owned businesses find digital marketing overwhelming is that they feel like they have to do all of this on their own! But that’s not true. This is exactly why digital marketing agencies exist – to take the burden off your shoulders and handle the heavy lifting for you. 

Undeniable signs you need a digital marketing agency for your woman-owned business

On the verge of deciding whether you need a helping hand or not? We don’t blame you if you’re hesitant. After all, it’s a big decision to make. But allow us to paint you a picture. 

Imagine your business with an astounding digital presence that effortlessly attracts your ideal customers, engages them with compelling content, and transforms them into loyal brand fans. 

If that sounds like a deal for you, then here are undeniable, clearer-than-crystal signs that you’re ready to say yes to a digital marketing agency.

#1 You’re not that great at doing creatives

We all have different gifts. Some people excel at critical thinking, organization, and strategy, while others have a knack for designing eye-catching visuals and compelling graphics. If you don't naturally lean towards the latter, don't worry—it’s just not your forte. But trust us, your creative ideas are valuable and ready to be brought to life. That's where an expert eye comes in.

A digital marketing agency specializes in turning your vision into reality while nailing your brand look. They have a meticulous eye and know exactly how to craft appealing and engaging content that captures your audience’s attention. Partnering with them means your creative concepts get the professional touch they deserve, making your brand stand out and connect with your audience effectively.

#2 Your ideas don’t translate into a great copy

Have you ever stared at the wall for hours trying to come up with the right words for an ad or a caption, only to end up with something like "We're awesome"? Okay, maybe that’s a bit exaggerated, but you get the picture. With a digital marketing agency by your side, you can ditch the frustrating brainstorming sessions.

They can identify your brand voice, capturing the essence of your business's personality and values. With this understanding, they speak directly to your intended audience, creating messages that resonate deeply and build meaningful connections. Their expertise in crafting compelling copy ensures that every word engages and motivates your audience to make a purchase, sign up, or spread the word about your brand.

#3 You don’t have a system for converting viewers into customers

Now, this part is really important. You might excel at creating visuals or writing in your brand voice, BUT do you know how to convert your viewers and followers into lifelong, die-hard, loyal customers? Because if not, then all your efforts might go down the drain.

Conversion is a major part of marketing A digital marketing agency will have systems and funnels in place to guide your audience seamlessly from curiosity to commitment. They specialize in turning clicks into conversions, ensuring that every interaction with your brand leads toward building a loyal customer base.

#4 You have limited time and hands to make this work

Admit it. There are times when you want to juggle everything all at once. We get it! You strive to stay on top of everything. However, trying to manage it all alone isn’t doing yourself, your business, or your staff any favors. With only a limited number of hours in a day, it’s crucial to keep your focus where it counts – like strategizing growth and leading your team.

The right agency will take the front seat of your online marketing efforts, freeing up your time to focus on core business activities. They streamline and manage your online presence, ensuring that your marketing runs smoothly and effectively while you concentrate on driving your business.

#5 You’re doing trial and error in your ad campaigns

Unless you have an unlimited supply of cash, trial and error with ads is a risky game. Going in blind without a solid strategy or experience is like throwing cash into a Vegas slot machine—fun for a minute, but you’re not guaranteed a jackpot. Digital advertising is a whole world of reaching the right crowd, nailing killer messages, and cashing in on conversions.

Digital marketing services are pros when it comes to ads. They strategize, they analyze, and they crunch numbers like no other. They’ll whip your ad game into shape and turn every click into ka-ching. If you’re over the guesswork and ready to win, it’s high time you join forces with the pros.

Best practices when committing to digital marketing services

Commitment is a strong word. Before you go all in on a digital marketing agency, you need to get strategic and set yourself up for digital domination. Here’s how:

1. Set clear goals: Before you even think about picking up the phone, know what you want to achieve with your new marketing solutions. Whether it’s outrunning the competition, boosting sales, or building a community of loyal fans, clarity is queen.

2. Research agencies: Do your detective work. Check out those digital agencies like your ex’s Instagram. Look at their track record, client shout-outs, and success stories. You want someone who’s nailed it for others before they get their hands on your brand.

3. Have a conversation: Can you vibe with them? Do you work on the same wavelength? They better know your brand inside out, speak your audience’s language, and be ready to hustle as hard as you do. It’s a partnership, after all.

4. Continuous monitoring: Once you’re in the game, keep your shades on. Monitor your metrics closely, adapt, and evolve based on real-time data. The digital landscape changes rapidly, so remain agile and focus on your goals.

5. Budget wisely: Know your budget and understand where every dollar is going. Full-service digital marketing agencies don’t come cheap, but it’s an investment in your business’s future. Ensure that the agency aligns with your financial plan and offers a transparent breakdown of costs.

The Bellamy Co. - The digital marketing agency for women-owned businesses

Who knew that digital marketing strategies and putting yourself out there would be such a challenge? It’s like shouting into the void sometimes, right?

At The Bellamy Co., we get it. We’ve been through the hardships you face, and we’re here to make sure you achieve your vision. Founded by Women for Women, part of our purpose is to provide digital marketing for women entrepreneurs.

Whether you’re seeking internet marketing, digital strategy development, marketing campaigns, SEO services, website design, social media marketing plans, or more, we’ve got your back. Let’s elevate your online presence together and make your business shine.

Ready to take the leap? Let’s chat and spill the tea on how you can conquer the digital world.